Asthma + Lung UK is a leading charity dedicated to creating a world where everyone can breathe freely. I developed the Saving Your Breath report to highlight that lung disease is the UK’s third leading cause of death. Using striking greyscale imagery and impactful typography, the design turned complex data into a visual experience. Every element aimed to grab attention, provoke emotion, and drive action, positioning Asthma + Lung UK as a thought leader and transforming statistics into a call for change.