Asthma + Lung UK is a leading charity dedicated to creating a world where everyone can breathe freely. I led the creation of a high-impact outdoor stunt campaign exposing the dangers of toxic air. Using bold typography, vivid colour, and strong messaging, the campaign confronted passersby with the realities of air pollution. Placed in high-traffic urban areas, the campaign cut through visual clutter to drive awareness and amplify Asthma + Lung UK’s mission, turning public spaces into calls for change.