Asthma + Lung UK is a charity whose aim is to fight for a world where everyone has healthy lungs and to campaign for more research into lung conditions. With research being at the heart of all the charity’s work, I art directed the 2025 research photoshoot on location in Manchester University’s cutting edge research lab. This included researching and developing of ideas, location scouting, commissioning of photographer, casting and ensuring every image taken was curated to reflect the brand’s identity and my creative vision.