Asthma + Lung UK is a leading charity dedicated to creating a world where everyone can breathe freely. I art directed the research photoshoot set in Manchester University’s cutting-edge research lab. From concept development and location scouting to photographer commissioning, I ensured every detail aligned with my creative vision. Each image was shot to embody the brand’s identity, transforming scientific work into human-focused visuals that communicated the charity’s commitment to research.