Zack Hennessy, an award-winning director with experience across London’s top advertising and PR agencies, approached me to design a new visual identity for his agency. I developed a modern, approachable creative using clean, contemporary typography paired with an earthy, grounded colour palette, reflecting the personal warmth, professionalism, and creative confidence at the heart of his business. The result was a distinctive, human-centred brand that feels both sleek and inviting.