Asthma UK is a leading UK charity committed to finding a cure for asthma. Severe asthma, a life-threatening condition which affects 1 in 4 of asthma patients. I developed a powerful, high-impact visual identity combining striking portraits with personal quotes from those living with severe asthma. The campaign turned real ife stories into a compelling visual narrative, captured attention, drove engagement and educated the public of the condition’s urgency.