Asthma + Lung UK is a charity whose aim is to fight for a world where everyone has healthy lungs and to campaign for more research into lung conditions. I created the visual identity for the new Breath + Life campaign which showed the true reality of life for people living with a lung condition. The multi-channel campaign consisted of hard-hitting imagery, bold and punchy typography alongside a stripped back colour palette which has been applied to all of the charities on and offline touchpoints.