Asthma + Lung UK is a leading charity dedicated to creating a world where everyone can breathe freely. When the charity called on the UK government to tackle air pollution, I developed a bold visual identity with the aim to conveye urgency and impact. Each element was crafted to engage the public and amplify the campaign’s message, turning complex environmental data into a striking visual call to action that strengthened the charity’s voice and put air pollution at the forefront of public attention.