Asthma + Lung UK is a charity whose aim is to fight for a world where everyone has healthy lungs and to campaign for more research into lung conditions. For the 2025 Spring Appeal campaign, I developed a bold and optimistic concept which encouraged people with lung conditions to take positive steps to improve their health over the summer months. Additionally, I art-directed the campaign photoshoot which included developing of ideas, location scouting, commissioning of photographer ensuring every image taken was curated to reflect the campaign creative.