Asthma + Lung UK is a leading charity dedicated to creating a world where everyone can breathe freely. I designed the visual identity for the Asthma is Worse for Women campaign, a bold multi-channel initiative highlighting how hormonal changes affect women’s asthma. The striking design combined clarity and impact to convey complex health insights, engaging audiences, amplifying awareness, and reinforcing the charity’s mission to champion lung health and drive vital research into gender-specific asthma challenges.