Asthma + Lung UK is a leading charity dedicated to creating a world where everyone can breathe freely. I developed a new visual identity for the Asthma + Lung UK Lottery. The design is graphic, vibrant, and energetic, injecting a new youthful, playful spirit missing from the previous identity. Every element, from colour palette to typography, was created to stand out, boost recognition, and drive participation that reinforced the charity’s brand while supporting its fundraising goals.