Asthma + Lung UK is a leading charity dedicated to creating a world where everyone can breathe freely. I art directed the Green Inhaler photoshoot, overseeing the project from concept to execution. I developed creative ideas, scouted locations, and commissioned the photographer, ensuring every detail reflected my creative vision. Each image was shot to convey authenticity, clarity, and impact transforming a visual narrative that reinforced the charity’s mission and resonated with its audience.